Type of project: Special collaboration for Milan Design Week 2023
Location: Milan, Italy
Services: Creative direction, design development, graphic design
Description: For Milan Design Week 2023 the studio releases Architettonico Milanese, a capsule collection of artistic reproductions created for Momenti, on its refined upholstery fabrics. Presented at Salone del Mobile, Hall 10 Booth D12, Room F, the collection features six graphics in two variants each, a tribute to Milan and a free interpretation of its iconic buildings, in a temporal excursus that ranges from Castello Sforzesco, to Duomo, from Palazzo dell’Arengario to the Church of San Francesco d ‘Assisi in Fopponino by Giò Ponti, up to the more contemporary skyscrapers of Tre Torri and the real estate complex of Bocconi Campus.
Developed on the brand’s Luxury Fiber support, the capsule leverages the great decorative capacity of this texture with exclusive golden and silver surfaces and an innovative fiberglass material. The graphics, with their meticulous details and large contrasting backgrounds, blend perfectly with the watermarks of the support, making the design decisive and structured, but at the same time refined and elegant. The architectural buildings are broken down and reassembled, in a virtuoso game that enhances any setting, from the most contemporary to the most classic interiors, making them original and unique.
De.Tales pays tribute to Milan, the headquarters of its business and the silent and discreet inspiration of many projects, and interprets the collection for Momenti by writing, as always in its own way, such a made-to-measure design developed over six chapters and based on the idea that, behind the concept, there is a story to tell, in this case that of Milan’s iconic architecture and its accents, and that details always matter. A unique and original narration, emblem of the work of De.Tales, that starts from brief and expectations and consolidates in harmonious projects, with a well-recognizable aspect of exclusivity.